It has already been a long time since “advertising” and “politics” became synonyms in practice. Ideology is now one more product to be sold through massive campaigns, during which their coordinators express themselves in bellic terminology and voters become a uniform mass willing to follow what messages top communicators will compose for them with that fundamental ammount of cynicism required to work effectively with emotions.
After studying thousands of political spots, two professors from the Universidad Internacional Ramón Díaz Sonseca have compiled them all this exhibition. It will underline the shift to a distant second focus that ideology has suffered, while commercial appeal rises more and more each time. To place it all within a context, the book uses the diary of Roberto Alfa – an alias to hide all of the real advertising copywriters, since they would rather not have their names associated to the brutally honest depiction of their job they provided.
Packed with thousands of actual spots throughout 4 DVDs, this book becomes a basic guide to understand the complex machiniery behind one of the most influential and yet less-known fields of our society.